FunForSingles Website by Concepts Dynamic
The FunForSingles website (www.Fun4Singles.com) is the perfect example of Concepts Dynamic's Business Solutions. FunForSingles is the world's largest events and activities organization built and run solely as an online business. This Advanced Website is the first of its kind, created to completely replace the former expensive and time consuming business model.
Administrative Suite From the administrative standpoint, planning thousands of events for tens of thousands of members throughout the country in their various locations takes a lot of organization. The website was developed to enable event planners around the country and in Canada to research events for multiple locations. A smaller staff is thus required with fewer event planners being able to create the events for all the 30+ locations. This is done through the custom designed FAES (FunForSingles Administration of Events System). Event planners are given their assignments from the home office. They log on, see their assignments and plan the events. Once the events are completed, the administrator approves them and they go live immediately for the members to sign up for whichever event they would like. In addition, individuals who are not yet members who would like to see what events are coming up with FunForSingles can visit the website of their location and click on any of the upcoming events to get a bit of basic information. Again, this is done in real time, so the calendar and event information is always up to date. Member Support is also handled via the Administrative Suite. Because of the number of members and personal information, the website has high Security measures. Administrators can be located anywhere, but must log on using their secure ID's. That way, employees from all over North America can complete their tasks. Questions by or assistance requested by members can be answered by administrators located anywyere in real time.
SEO The FunForSingles website is an excellent example of why SEO (Search Engine Optimization) is so vital. Because of the size and popularity of the organization, people often go directly to a search engine to find the FunForSingles website, or they simply type it into their browser. However, this did not happen overnight. Through extensive optimization of the website, it is now one of the most visible websites that show up in the search engines when people search for the subject matter. For example, someone in Boston searching for "Boston singles groups" or "Boston singles events", etc., will undoubtedly see the FunForSingles website on the first page of results, oftentimes with several pages from the website showing up in the results. And the same applies to all areas where this Internet based business provides service. Even general searches for "fun singles events" will reveal pages from the FunForSingles website. These visits result in clicks to the website, interest in the service and new members. That, in turn, translates to a better organization for the customers and more revenue for the company. Considering the amount of competition there is in the "online dating" world of the Internet, the results that FunForSingles gets is amazing. The amount of money that this company spends on marketing is absolutely miniscule because of the strength of its search engine presence. Simply submitting a website to the search engines, as many so-called "SEO" services will do, will not gain these results. The in-depth manner in which Concepts Dynamic performs SEO will.
Members Area The exclusive Members Area is the members only area of the website where members log in and have access to their memberships. This is where they can see full details of the events, sign up for events, manage their accounts, and everything that enables them to receive their service as a FunForSingles member. The Members Area coincides with the Administrative Suite where administrators can monitor event sign-ups, memberships, and all aspects of running each location. Members have immediate access to this Password Secured Area once they join.
Sales As mentioned previously in the SEO section, the FunForSingles website is a highly trafficked website due to its strong presence in the search engines. Because of relatively little amount that is spent on pay advertising, they are able to keep their prices down. So, as oppposed to other similar ventures such as Events & Adventures where memberships cost thousands of dollars, FunForSingles is able to keep their prices low. Thus, there is no need for an in-house, high-pressure sales situation like their competitors. Everything is laid out very simply and concisely on the website. It is done simply and makes sense. If someone likes it, they join. If not, they move on. It's that simple. They sign up via the Online Registration Form. Everything from the Terms & Conditions are there. The price is very clear. They select the membership that they would like, sign up, and pay via the E-Commerce section, log on, and start signing up for events. No need for sales people - and folks tend to like that.
Previous to FunForSingles, similar organizations that are not Internet based (yes, they have websites, but they are not run solely online) had and continue to have lengthy, time-consuming, and expensive processes and administration. By creating a streamlined system that is Internet based, FunForSingles is the perfect example of how to take a business idea or an existing entity, create systems that are completed online to save time and money, and enable businesses to focus on their products and customers.