English Eats Website by Concepts Dynamic

Got Lunch? Hopefully, you have already eaten. If not... try English Eats (www.EnglishEats.com)! The English Eats website is a good example of some of our Business Solutions applied to the Restaurant Industry. English Eats is one of the fastest growing home-based homemade food delivery services in Colorado. What started out as a small project in the kitchen has sprouted into a unique English foods delivery service. One of the reasons for this small business' success is the development of their website through Concepts Dynamic's Business Solutions.

As mentioned above, this small business started out as a little project in a home kitchen. Where could someone get fresh, homebaked British food delivered to their homes in Colorado? For starters, most residents probably never considered that. Secondly, the answer was "nowhere". So, Susan Egan decided to use her baking talents. She began making delicious pasties (an English delicacy) and delivering them hot to neighbors. There was definitely a market. But, how does one get the word out? Well, when it comes to the Internet, the word can get around quickly - if it is done right.

The first step was to start with a branding concept. After learning as much as possible about the service, Concepts Dynamic's Design Team created English Eat's Custom Logo. (If you go to the website, you can see the logo there.) In addition to the logo being designed, Labels for their food packaging and Business Cards using the new label were created. That way, the first part of creating a business identity was complete. And, this gave a platform for the next important step: the Website Redesign.

Obviously, one of the most important aspects of developing a strong presence on the Internet is to have an attractive, inviting and highly functional website. English Eats did have a website, but it was a Google "do-it-yourself" website. If you have ever tried to do one yourself or you have seen the results, needless to say, they definitely needed a new website geared to the businesiness identity. So, we applied the Concepts Dynamic Website Redesign service. We incorporated a British theme, along with the new logo, and developed the look of the website.

After developing the look of the website, we added the Food Menu that showcases all of the different delicious fare that can be ordered. This is an easily editable food menu so it can always be up to date. Then, of course, we programmed the website to be able to take Online Orders. By design, customers must first register so that they can log onto the website to complete their food order. This keeps down order fraud. More importantly, it helps English Eats maintain a database of all of their customers. This is extremely important for Marketing reasons. The website is updated weekly and customers receive an email from the English Eats Newsletter. That reminds customers to visit the website and keeps them coming back and ordering more. Once a customer completes the Registration Page, they are able to log in, complete their orders, select their delivery date, time and place, check their order updates, and more. Now, they have gone from the telephone and pencil and paper method of taking orders to all orders being done online. This has resulted in more efficiency and an increase in orders!

From the administrative side, English Eats' custom designed Administrative Suite was built to enable them to focus on cooking and baking their delicious foods. There is no need for all of the former paperwork previously utilized to keep track of orders and delivery schedules. Now, they simply log into the Admin Suite and see what their upcoming orders are. They click a button which sends an email to the customer letting them know the time the order will be delivered. They bake the goods, print out their delivery schedule, and they're off - delivering fresh baked foods to their customers. In addition to that convenience, they are able to see their revenue, the most popular items, and more - all designed to keep them organized and their tasks streamlined.

Also, English Eats has taken advantage of Concepts Dynamic's enhanced SEO Service (Search Engine Optimization). Since the food industry is very competitive, getting customers from Internet searches is very difficult. So, the alternative is spending a bunch of money on online advertising. Through the SEO Service, the English Eats website shows up well when people in the Denver Metro area search for food delivery or English food, naturally, English Eats shows up with flying colors! This has resulted in a continuing number of clientele, more orders and more revenue!