REACH MORE PEOPLE.
GENERATE MORE BUSINESS.
Congratulations! You're in business! Now, you have your website and are all ready to go. Now what? It's time to OPTIMIZE YOUR WEBSITE SO NEW CUSTOMERS WILL FIND YOU! If you are not optimized, you are missing out on the best way to get more customers and increase the profitability of your business with the least amount of effort and investment on your part. Exellent organic search results are the key to having a successful website that brings more business your way - a website that works for you! And that is what the Concepts Dynamic Search Engine Optimization service is all about. We will OPTIMIZE, PROMOTE, TRACK and MANAGE your website's success! We will give you that competetive edge that is crucial for your online success.
Many business people have their website developed simply to present a virtual "brochure" online. It is a place to where they can send their patients instead of just handing out their actual brochures. In addition, they will use their website to print on their business cards or mailings that they may do. If that is the purpose for your website, then optimizing your site is not relevant for you.
However, if you want your website to work for you as the perfect tool for attracting more patients and increasing your profitabiltiy, it will never happen unless you show up in high positions on the major search engines' results. Potential customers, clients or patients will never know you are there. And that is the importance of OPTIMIZING YOUR WEBSITE FOR THE MAJOR SEARCH ENGINES. Click here to learn more and get your FREE analysis.
Oftentimes, business owners who invested in their websites with the intent of raching more potential customres are under the impression that "it is built... they will come". But, how will they come if you do not show up? The major search engines include Google, Yahoo, MSN, Ask.com, and Alta Vista. Then, there are the major websites such as AOL whose search results are actually fed by Google. 80% of web users use one of these search engines regularly. Nearly 100% will click on websites that show up in the organic results on the first two pages. Website users rarely search deeper than that. So, even if your site shows up on the third or fourth page of any of those search engines, you are not beeing seen by potential customers.
When a potential patient is looking for the services you offer, if your website is not optimized, you will not show up in a relevant position so that these potential customers can find you. They will find someone. Why not ensure that it is you who receives that business?
Think like your potential customers and do a quick check yourself. By thinking like a potential customer and going to the major search engines to see where you rank in the search results, your search query should not simply be for the name of your business. Unless your website is brand new, you will most likely show up (if your site does not show up in the results... you really need your site optimized!). However, unless you believe your potential patients will search for you always by name, essentially using the search engines as a virtual Yellow Pages, the results of that query are irrelevant. Instead, do a broad search using between 2 to 4 keywords (since the vast majority of website users will type 2 to 4 keywords for any particular query). For example, if you have a legal firm in Chicago, type "Chicago lawyers" or "Chicago legal help".
Do your search on Google, Yahoo ...and any of the other major search engines. Who shows up highest on the first page? Continue to read your results. Look at all the other businesses that show up on the first 2 pages of results and what position they are in on those pages. Are you there? These sites are well optimized and are attracting your potential customers on a regular basis. There is no reason you should not be there too!
THERE ARE MANY FACTORS THAT GO INTO OPTIMIZING YOUR WEBSITE. This includes everything from the metatags built into your website code, what type of site you have (such as a regular html coded site or a Flash website), the written content on your site, the server on which your site is hosted, your Alexa and Google PageRank rankings, the number of visitors to yoursite, how many other websites have a link to your site on them, your site map, constant monitoring and tracking, and many other factors.
To give a complete diagnosis of what your site needs, our first step is to analyze your website's keywords. CLICK HERE TO LEARN MORE AND GET YOUR FREE ANALYSIS!
|